DUBAI MALL
Immersive Web Experience
A cinematic companion to this page — read like a scene-by-scene breakdown.
The project explores an alternative digital direction for Dubai Mall, moving from an information-led experience toward a more cinematic, story-driven interface.
Built as an interview screening assignment: an interactive, browser-based sales deck for a major shopping mall, combining the structure of a pitch deck with the polish of a luxury brand experience.
A visual rhythm designed like a journey, not a page.
GSAP + ScrollTrigger sequencing throughout.
Every section built and styled from scratch in React.
Tuned to stay smooth on everyday hardware.
Every technical decision was made in service of one goal — a seamless, immersive scroll from first section to last.
The result is a site that carries the scale and prestige of the destination — immersive enough that visitors feel the place before they arrive, and fast enough to hold up across devices.
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